Module 1

The Spark: Ideation & The Creative Gap

Every startup begins with a spark—a gap you see in the market or a problem you can't stop thinking about. For creatives and AI builders, this often means identifying opportunities in the arts, music, and tech spaces that others have overlooked.

Problem-Solving for Creatives

Identify gaps in the arts, music, and tech markets. Ask: What tool or experience doesn't exist yet that would change how people create?

The "Why"

Define your mission: Why does this AI tool or creative platform need to exist? A strong why guides every decision down the road.

Market Research

Look at existing "coffee shops" in your niche. What's missing? Who's underserved? Find the space where you can make an impact.